U-Haul with $250K in Yeezy shoes stolen
A 26-year-old man was arrested after police found a stolen U-Haul with $250,000 in new Adidas shoes.To get more news about
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The U-Haul was stolen sometime Saturday night, the Portland Police Bureau tweeted. Inside the truck were 1,100 pairs of “Yeezy” shoes. The Kanye West-designed Adidas sneakers are priced from $200 for the cheapest model to $585 for the most expensive one.Rupert Crosse was arrested and taken to the Multnomah County Jail on charges of aggravated theft and possession of a stolen vehicle.
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“Adidas is facing a real issue with this line,” says Matt Powell, the sportswear analyst at NPD who releases the annual list of best-selling sneakers. “Every brand who has products based on scarcity needs to be really careful to maintain that level of scarcity.”
Powell points to Jordan Brand, in comparison, which just had its first $1 billion quarter last year. “For years, Nike grew Jordan about 10 percent every year”, he says, “even though the demand was probably much higher. They did that intentionally to make sure that the shoes sold out and that the people came back for the next one. There’s a science and an art to it. You can’t get greedy.”
The 350 V2 should have been treated how Nike handled the Air Jordan 1 — as something precious. The 35-year-old model is still one of the most beloved sneakers ever made. Everyone from high fashion to pro athletes adore it. It’s a grail, a necessary purchase every time it re-releases. After the original run in 1985 and 1986, the Air Jordan 1 didn’t return to market until 1994. Two seven-year gaps followed, with small releases in 2001 and 2008. For a while after, they were doled out more steadily but still with care. Several versions would drop every year, with years going by before the same one would drop again.
