The metaverse as an opportunity to digitalise the lottery experience
Just imagine not a single person under the age of 25 were to win the lottery in 2030. Hard to imagine, is it not? Even so, trends are pointing in that direction. In 2019, only about five per cent of people who play the lottery were between the ages of 18 and 25 in 2019, while roughly 62 per cent were 45 or older. As these numbers show, the lottery sector needs to attract younger customers to remain successful over the long term.Get more news about
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Lotteries and the metaverse
The metaverse has been made possible thanks to the ever-growing role digitalisation plays in our lives. It is often mentioned in the same breath as crypto-currency and NFTs. But what exactly is the metaverse? The metaverse allows users to enter online 3D environments, where they can visit virtual worlds with which they can interact and consume digital products. To give users the best experience possible, the metaverse focuses on virtual reality (VR) and augmented reality (AR).
The users’ needs and requirements take centre stage
Lotteries have also now discovered that they can digitalise and upgrade their products and services in order to provide customers with a virtual experience and maintain a presence in the metaverse in the future. According to the Federal Centre for Health Education, a quarter of the world’s population will spend an hour each day in the metaverse by 2026. In addition, about one in three multinationals is expected to offer their products and services in the metaverse. As the number of digital services available from lotteries and sports betting providers, as well as customer demand for them, continues to grow, the metaverse presents a great opportunity for companies in the lottery industry to offer their products online. The two most important things lotteries need to do are understand their players and prioritise their requirements and needs. It is also important to use the metaverse as a channel for engagement. How games and virtual worlds can help lotteries connect with their customers on a deeper, more interactive level needs to be explored.
Raising the profile of lotteries in the digital world
Artificial intelligence (AI) can also help qualify player data in order to meet their needs and requirements. In this way, lotteries can make the decisions necessary to attract, engage and retain players as customers. And last but not least, there is an opportunity for lotteries to establish and develop partnerships with leading digital platforms in order to increase their profile and brand awareness.
Are you having a hard time figuring out how AR could be used by lotteries? After all, the primary service they offer is the sale of physical or digital tickets. You need to think outside the box. As an example to illustrate the point, AR can facilitate the virtual testing and evaluation of products through the use of holograms. This artificially generated experience broadens the customer’s imagination and is permanently imprinted in his or her mind. Instead of presenting the virtual lottery ticket or scratch card to the customer in the hologram, you can shower the player in money, show them their dream car or let them stand on the deck of the ship while on their dream cruise. This will have a measurable impact on customers’ willingness to pay.
