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alexsmith  
#1 Posted : Tuesday, February 11, 2020 2:26:39 PM(UTC)
alexsmith

Rank: Newbie

Groups: Registered
Joined: 9/3/2019(UTC)
Posts: 4
United States
Location: 78299

In this article, we examined in detail typical stages of the development of a content project. Two factors were taken as the basis for the segmentation of life stages - traffic and conversion. If everything is relatively clear with traffic, then it’s worth clarifying about the conversion: each content project monitors its key indicators - it can be conversion to subscribers, or conversion to a request, or subscription to the trial version of the product if the content project complements main product. In general, the definition of “conversion” in this article covers everything that helps a project to retain an audience and move towards designated business goals.
We supplemented each stage with recommendations and tools that will help overcome the crisis and move on to the next stage of development.

Little traffic and low conversion rate

Do not despair and regret the time spent, because the most valuable asset in every endeavor is acquired experience and new knowledge. Analyze the errors, evaluate the discrepancy between the results and the established goals, identify the main points that you should pay attention to when planning the next projects. You can study related niches and use the experience gained to quickly enter a new market, instead of trying to reanimate a project that does not perceive the existing market coupons strategy revglue.com/blog-detail/3-how-to-setup-a-responsive-uk-cashback-or-coupons-website-quickly-and-cheaply.

To understand the root causes, you need to return to the first stage from which the project started, and rethink the answers to fundamental questions: to whom, what, why, how and for what purpose? The effectiveness of content marketing largely depends on the content strategy, which, in accordance with the profile and information needs of the target audience, determines what steps must be taken to achieve the intended goal. But no matter how you try to study the market, no matter how you try to insure yourself against a possible failure, almost every marketing initiative will include a certain amount of risk. Therefore, you must have a margin of safety for trial and error - this is the only way to check whether your idea works in real life, and not in laboratory conditions.

Finally

Today, more and more companies are considering content marketing as a promising way to attract and retain an audience, but at the same time, not many people realize that this approach is one of the most resource-intensive ways of communication that does not immediately bring results, and it’s very difficult to predict them. . It is important to understand that content marketing redleos.com is not just a tool in a marketing plan, but part of a long-term marketing communications strategy that is aligned with product marketing and company corporate strategy.
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