Nike introduces an all-white execution of the nike air max 95 sneakerboot triple black, celebrating the 90s icon with all its authentic detailing. Reborn with spring-ready white uppers, the synthetic overlays sit with the traditional mesh underlays and clean-cut midsole. To do this, it had to be something bold and totally unique. Nike enlisted young ACG and Tennis designer Sergio Lozano for the task of creating the next big Air Max silhouette, and he would go on to link the make up of the human body to the shoes design, as well as developing some of Nike’s ground breaking technologies to produce the now iconic Air Max 95.

Ever since its introduction in 1995, nike air max 95 premium brown Christmas Sale salehas been a firm favourite of runners and collectors alike. Conceived by Nike design legend Sergio Lozano the trademark striated ‘waves’ on the sides were inspired by the wild natural surroundings of Nike’s Beavertown, Oregon headquarters and the Grand Canyon, while the design team took inspiration from human anatomy for the midsole, outsole and lacing. The result of these efforts was one of the most sought-after sneakers of the mid-90s, with collectors and cool kids from New York to London to Tokyo all clamouring to get their hands on a pair.

With these two new premium colourways of the nike air max 95 essential white / red, the ‘Gum Pack’, shows what a brilliant lifestyle option this infamous running silhouette can make. The usual ‘sporty’ colourways of the ’95 feature different tones and colours on each of the shoe’s unique supportive overlays. As you can see these two styles feature a single tone across the uppers including the mesh collar and the laces. This helps emphasise the satisfying shape of the silhouette and brings out the windows in the midsole.

Some consider this the ugly duckling of the nike air max 95 ultra jacquard blue clan. It was the first style to feature visible air in the forefoot and a black midsole, which marks it out as something of an outsider. Legendary designer Sergio Lozano had his share of negative feedback during the development of this trainer – but the compartmentalised air with varying PSI units in the heel made the shoe an exceptional ride. This quirky design still continues to win diehard trainer fans over.

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