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Strasser and Moore concluded that adidas eqt shoes womens clearance sale online UK christmas day shoes needed to re-embrace Dassler’s performance-focused approach and dedication to pure objects. Their concept rejected gimmicks and trends in favor of pared-down design that offered clear, tangible benefits to the wearer. “We decided to call it Equipment, because it’s no-nonsense,” Moore says. “No one worries about what a piece of equipment looks like. They want to know how well it works.” They successfully presented their idea to Adidas, which introduced the collection to the world in 1990.