In the end of 2010 Herbert Hainer revealed the adidas Group’s strategic business plan “Route 2015”. This plan also clearly defines a couple of areas as key contributors to sustainable growth including the expansion of adidas Sport Style in the fast fashion business with adidas neo cloudfoam ultimate. This expansion demanded for bringing a completely new business model to the adidas Group. We have been working hard preparing for this special launch, and the time is now almost here.

NEO is fresh, fun, active and connected. Fresh in spirit and by offering 6 inventory drops at retail each week. Fun because we never take ourselves too seriously; you can see the in our product design as well as our marketing tools. Active in the sense that the brand and our consumer is full of energy and ready to go; and connected through digital and social marketing channels. The adidas neo lite racer white Label is an outfit-driven range with a truly comprehensive product offer, presenting entire looks. It’s led by apparel – including denim – and completed by footwear and accessories for both genders.

NEO is a new brand, new in concept, new in spirit. And everything we do embodies the idea of ‘living your style.’ At the beginning of 2012, adidas neo women's shoes we started thinking about possible global style icons who also embody our spirit and brand personality.Keep it light and comfortable. These girls’ shoes are inspired by authentic sportswear and equipped for the streets. With a lined textile upper and a resilient, ultra-lightweight midsole.Mesh upper offers breathability and a honeycomb look.

Adidas neo men's cloudfoam groove shoes has teamed up with YouTube sensations Amanda Steele and Marcus Butler to launch a collection of innovative footwear products featuring a new comfort concept called Cloudfoam.Inspired by outdoor trail runners. These guys' modern shoes are made for urban adventures, with a mesh build and rubber outsole inserts. cloudfoam cushioning adds long-lasting comfort.

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