Kering participates in the china international import expo for second year in a row



Kering and all its Houses are participating in the China International Import Expo (CIIE) for the second consecutive year, presenting its corporate signature “Empowering Imagination” and strategic vision of “Modern Luxury”, as well as profiling its important work in the world of biodiversity.To get more news about international import expo china, you can visit shine news official website.
“In attending the CIIE this year, we appreciate and value this important opportunity to present Kering’s vision for the ongoing evolution of the luxury industry, and the role it can play in helping ensure a sustainable future. Moreover, we hope to expand our partnership with our business partners and stakeholders in China to further craft tomorrow’s Luxury together,” said Cai Jinqing, President of Kering Greater China.
“Taking an evolutionary approach to the design initiated in 2019, Buro Ole Scheeren delivers the latest iteration of an immersive and distinctive environment for this year's Kering pavilion at the China International Import Expo (CIIE) 2020. In keeping with Kering's commitment to environmental stewardship, Buro Ole Scheeren's semi-modular design has been refreshed, reshuffled and redeployed. The pavilion reuses 66% of the overall material weight. Consisting of a series of rose-hued display cubes, prismatic vitrines, multimedia installations and iconic works of fashion from the Kering brands, this year's pavilion is an imaginative statement on sustainability with style.” Ole Scheeren, Principal of Buro Ole Scheeren remarked.

Some exhibit highlights:

1. Gucci presents its signature Dionysus bags in the CIIE this year. Debuting at the Fall Winter 2015, the Dionysus instantly became the House's most prestigious designs. Harmonizing old and new House elements, the Dionysus is a piece uniquely expressive of its time, chic and versatile, retro yet modern at the same time.

2. This year, Saint Laurent’s Creative Director Anthony Vaccarello presents the Saint Laurent Men’s Spring Summer 2021 collection with the promotional film “No Matter How Long The Night Is”. The new project is a unique virtual and physical experience, bringing together videos, augmented reality, 3D lenticular imagery, music playlist, street posters, hidden stickers, photo walls, flags, and more. The onsite installation will vividly represent this new project.

3. One of the highlights of Bottega Veneta’s exhibits is the Wardrobe 01 tote. The familiar form of the classic tote is softened and subverted for Wardrobe 01. Crafted in buoyant unlined Rubber Intrecciato, adjustable straps on either side offer sleek versatility and function. Adorned with the emblematic ‘V’, a detachable rubber pouch provides an additional layer of convenience.

4. Balenciaga this year presents a vintage dress from the 1960s and a new 2020 dress-coat. The two pieces are an example of painstaking research and innovation in the creation of shapes and the technical construction of garments. They also illustrate how classic style and values are still relevant and modern today.

5. Alexander McQueen brings its Autumn/Winter 2020 women’s and men’s ready-to-wear collections to the CIIE. The women’s collection is inspired by Wales, by the warmth of its artistic and poetic heritage, by its folklore and the soul of its craft. The men’s collection draws inspiration from the artist and sculptor, Henry Moore, and from Scotland.

6. This year, Brioni is proud to celebrate its 75th anniversary. Honoring this milestone, Brioni retraced the steps that accompanied the beginning of its legendary journey by returning to Florence to unveil the Fall/Winter 2020 Collection.

7. Boucheron showcases Goutte de Ciel (Drop of Sky) necklace from the 2020 Contemplation Haute Joaillerie series, which creatively adopts NASA’s scientific material Aerogel in interpreting the sparkling moment of nature

8. Pomellato displays its unconventional yet colorful collections: Baring the naked splendour of a gem, NUDO shines with colour, playfulness and the shape of perfect irregularity; created for the 50th anniversary of Pomellato, ICONICA honours its rich goldsmith heritage; shimmering with the artistry of nature, SABBIA’s pavéjewels capture the movement of light;