The combination of fashion and football is not new - well, the young Bakers are surrounded - but because of the importance of the World Cup, it will increase every four years. In 2018, due to the development of American sports, the number and ambition of the sport have grown during the past decade. This movement has been promoted in the United States. Every day, another company or three companies announced that they entered the market with a football-themed market. Jesus L. Messi, this thing is everywhere Arsenal.

This leads to a question: Why? Is this just a cynical strategy designed to take full advantage of the world's largest event, or is the sport inherently gifted with fashion? Basically, is football cool Switzerland?

There is an idea that is advocated by experts who want to negotiate with Ted. As the most popular sport on earth, football explains the world. About the British cool-headed, creative Brazilians, Japanese hard-working Japanese, fashionable Nigerians and more may once have believed in such stereotypes, but in today’s globalized market Manchester City Uniforms, the best players will Spend money on the biggest and richest team in Europe.

These clubs exported their brands to the countries where their players are located, trying (and succeeding) to grow into international marketing giants. Suddenly, the Manchester United jersey is not a symbol of the working class city; it is a cultural indicator of something larger and more secular. The players brought different backgrounds, styles, and stories to the club, injecting them with the vitality that has been unknown so far. Someone may say that this combination has made this sport cool Russia Soccer Jerseys.

Black Arrow's founder Aaron Dolores found a picture from the brand's World Cup jersey roster. Photo: Kola Shobo / World Soccer Store
Although players may be the most obvious example of football style because they are players on the field and in magazines, the idea of ​​such collective fans is actually promoting aesthetics. "Football is more tangible, profound and richer than any other sport," said Aaron Dolores, founder of Black Arrow soccer world cup Training Suit. Black Arrow is a lifestyle brand that focuses on the convergence of football and black culture. "This will continue to push it beyond the big budget, TV, Budweiser Beer and NBC. The culture of football is deeper than sports. This brings some cool things."

This cultural form is varied and manifested in many ways. One is the jersey that people choose to wear, how a specific player or team's jersey can say to the wearer, but only to the insider Samoa Rugby Jersey. When I talked to Dolores by telephone, he told me that he was wearing a Romelu Lukaku Belgian jersey. He likes Lukaku, who was born in Belgium next to his parents in Belgium, and is associated with Africans scattered in Africa; the jersey allows Dolores to represent “a black man playing in a traditional white country Santos jerseys online.”

On the one hand, this is just a shirt. On the other hand, this is also a statement to those who understand the history and background of the sport. Black Arrow organized the World Cup jersey roster and hosted the Kit Classic. Fans wore the freshest jerseys from Haiti and Argentine jerseys to limited edition Mexican jerseys Italy Soccer Shirts. (Some people suspect that Nigerian jerseys that sold out in 15 minutes will fit well in this meeting.)

Nevertheless, for some people, this attraction is only about the aesthetics of the sport. Take the independent brand Bumpy Pitch as an example. One of the company’s best-selling T-shirts is T-shirts that go beyond the football field. These T-shirts apply to teams like Brooklyn Rangers, Fall River Marksmen and Bethlehem Steel. These jerseys no longer exist. Retro look and retro feel are mediocre; football is secondary. "People buy it because they like this design Inter Milan Soccer Jerseys," said Ben Hooper, co-founder of Bumpy Pitch. "It was only later that they discovered it had a football perspective." Other brands, such as Who Are Ya and Homage, sell shirts similar to aesthetics, including Kingston, New York's Stockade FC and Detroit's actual team Philipp Plein T shirt Online].

The increasingly cool attempt to use football is not only the plans of small companies and teams. In recent years, Adidas and Nike, the world's two largest football brands, have been trying to instill more casual style into their football series. Of course, these products are mainly concentrated in this area, but more and more closed it. “Our product portfolio is able to meet the needs of all customers, one of which is the highest level on the pitch Cronulla-Sutherland Sharks, and the other two are unique in the streets of football-inspired products,” said Marc Lingenhoff, adidas Football's global sales director.

The
Adidas' Tiro training pants are designed to be worn on and off the football field. Photo: Adidas
He took a project like Tiro Training Pants, which had a tapered leg that allowed "consumers to show off their shoes," and also pointed out the cooperation with Kith and Gosha Rubchinskiy. Adidas launched the tango line to solve the street football culture on the U.S. market; it includes Terry polo shirts such Tottenham Hotspur Soccer Jerseys as $45 and the $100 teguer of Pogba, named after the French star Paul Pogue and for some reason There is also a $75 Atlanta Co-Coaching Jacket.

What is missing in the mashup is the medium-sized brand. This brand combines the culture and temperament of the sport. It exists between the retro-style T-shirt and the Louis Vuitton luggage River Plate, but there is no Nike style. Football needs a company to fill Rapha's space for cycling and Tracksmith.

These brands succeeded because they realized that consumers needed high-performance clothing that wouldn't appear to be inappropriate for cycling or running pints at the bar. The concept is relatively straightforward: It means that the wearer's new equipment is a larger part of the game before, during and after the pick-up game on Saturday morning. Several companies have already tried, but none have broken through on a large enough scale (or abroad, it is worth noting Bayern Munich Online Shop that football’s appetite is more important).

Perhaps the key is to attract the most unwelcome part of American football: football moms. Driven by a van, the stereotypical image of orange-sliced ​​middle-aged women may be one of the most indelible images of this country's sport. This will not change, at least for decades. "Football moms will always be part of the U.S. football vocabulary," said Bumpy Pitch's Hooper. "How do you make it cool? I don't know the answer. But if you can flip it and do some real paint, it's really cool Juventus jersey outlet."

However, the outline may change by itself. The society

The
London football fans of the 1960s. Photo: PA Images / Getty Images
Simon Doonan - Barneys creative ambassador for the forthcoming football style that traces the sport's fashion, culture and influence - has different perspectives. For Dunant Chelsea, the cool elements of football do not come from players, but fans from the fans; these style clues include sleek outlines, gradient trouser legs, and designs rooted in history and nostalgia.

Of course, there are pictures of football players in his book. It looks like damn good, just like the French legend Henry Henry is lying on a chair in an inch suit. The icon of Japan is handsome and the show is on this planet. The coolest hipster character. (Unlike most other elite athletes, football players tend to be the normal size West Bromwich Albion.) But, really, billions of fans lead the game and off-site innovation.

Doonan specifically pointed out that the British models have perfected the fashionable appearance that is popular today. “They want to look neat, quaint, clean and tidy RC Strasbourg[/b, so they developed this fascinating and steadfast way of seeing this among the fans in the 1960s. I can see some of it today.” He said in a recent group that designers like Paul Smith are looking forward to the group’s influence. “The fan style is more influential than someone who buys a bunch of Barcelona shirts and turns them into prom outfits. That happens [b]Olympique Lyon. It's really creative and fun, but with fan-style stuff, I can't think of an unaffected one. design room."