Nike Shoes For Women On Sale Inc (NKE.N) beat fourth-quarter profit and revenue estimates as new launches and focus on direct-to-customer sales helped reverse declining sales in North America for the first time in a year.

The Dow component's shares rose 8 percent to $77.40 and were on track to hit a record at open on Friday after the company also announced a new $15 billion buyback program and said it expected fiscal 2019 revenue at the higher end of its earlier forecast.

The Oregon-based athletic shoe maker Nike Air Vapormax Flyknit Australia has struggled in North America, its biggest market, as it battles tough competition from a resurgent Adidas (ADSGn.DE) and Puma, as well as bankruptcies of sports retailers such as Sports Authority and Sports Chalet.

Nike Air Max 97 Mens White Sale sales in the North America rose 2.76 percent, easily beating analysts' estimate of a 0.98 percent increase, according to Thomson Reuters I/B/E/S.

The Cheap nike air max 90 mens for sale company, which has set a $50 billion revenue target for 2020, said fiscal 2018 sales rose 6 percent to $36.40 billion.