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Just Do It, as one of the most famous slogan in sports brand could be seen everywhere worldwide, presenting us, especially young people a sense of cool and stirring. What`s more it inherits all the advantages of the slogan, such as: short, concise, direct, memorable, effective witty and etc.

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In this advertisement, Michael Jordan is depicted playing basketball with himself. However, one Jordan is much younger than the current Jordan. They used computer tricks to achieve this feat. Such a marketing approach is captivating because it draws on the audience's imagination. On the other hand, it may solicit negative reactions because it reminds some viewers of the tricks employed to make Christopher Reeve walk. This could harm sales. The company intended on targeting young people in the market because they are the ones who are dazzled by celebrities and computer imagery. The company assumed that people value all sports legends. However, some young critics believe that the advertisement only brought out the fact that Michael Jordan's best days were behind him. Nike thought that they would capture their audience with these gimmicks but the advertisement has instead drawn a number of sharp reactions.

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Today there is a consumer trend towards entertaining the consumers because now more than ever customers are bored with ordinary shopping experiences. Today just offering convenience and good prices isn't good enough. Because of this consumer trend, Nike created its retail strategy aimed at creating brand awareness by opening their own retail outlets and designing them in such a way that they are entertainin Nike Air Max 90 Mujer g and are directed toward users of Nike shoes and apparel.