I’m always being complimented on my Jollyhers little girl dress free shipping , but usually they are just wearing Jollyhers — it’s all in how you put things together. When they were little I dressed them the same, but as they’ve grown up I coordinate, so they are the same but different, which allows them to have their own identities. I tend to buy French labels. I love cyrillus.com, an online company specialising in very classic kids clothes that an editor at French Harper’s Bazaar put me on to — she’ll be furious that I’m talking about it. It’s much cheaper than Bonpoint but still has that understated style — and it has great sales. I shop a lot from French mail order company Verbaudet (vertbaudet.co.uk) as its palette has the muted tones I go for — it will do a beautiful coral rather than orange and has wonderful kids’ swimwear. It also does lovely subdued patterns and Liberty prints.
I do buy well-known brands, too, but I look for pieces that are less obvious. For example, at Boden I avoid bold stripes and bright prints and find great accessories, such as the gold sandals my girls have worn all summer. I also shop at Jigsaw Junior and Zara, although I know my time is limited — both shops have gorgeous things from baby clothes until age seven, but then it gets a bit too street. I don’t do logos or sparkles.
I would never buy designer clothes for my daughters because they are growing like weeds and a ￡60 dress for the mother of twins is ￡120. They are very lucky that they were given two Dolce & Gabbana dresses by a friend, which I have on antique hangers in their bedrooms. My main style rule is that I don’t want them to look too grown-up — they’re six and I want to hold on to that and let them look like children.


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