Most top-selling nike air max 90 mens cheap are typically Ken Doll–smooth—think of the never-offended-nobody Nike Roshe Run or the Adidas Superstar. Or think of the Nike Tanjun, beloved by moms everywhere. But one sneaker sitting among their rarefied air caught my eye: the Nike Air Huarache. I wrote recently about how the Tanjun became the top sneaker in the U. S.,and it’s easy to see why: The shoes are comfortable, cheap, and incredibly basic. The Huarache, which is right behind the Tanjun on the list of best-sellers, is instead best known for its chunky signature heel strap. It isn’t Balenciaga “platform-Croc ugly” or even “Balenciaga Triple S ugly, ” but it’s certainly bulkier than what usually sells at the mall. And at $110, it isn’t bargain-bin cheap, either. So how did we get here? How is America's second-best-selling shoe—the kind of shoe whose sales are measured in the millions—something so notably weird-looking?

As with most big shoes, the rise in the Huarache’s nike air max 90 womens cheap was a calculated slow burn. It works like this: Nike recognizes a trend—a renewed interest in the ’90s—and starts to build up buzz around the shoe, trickling out new colorways and then releasing a hyped-up collaboration or two. In the case of the Huarache, Sugano says this process “helped make this once sneakerhead-only shoe more attractive to the general market. ” Sugano points specifically to a model of the Huarache that streetwear brand Undefeated designed last summer. “The sneakers immediately sold out and now sell for four times the retail price, ” Sugano says. These types of partnerships create a halo effect around a shoe, driving sales of in-line non-collab versions. And while identifying and exploiting trends is business as usual for Nike, there’s something different about the Huarache.

As one of Givenchy’s defining leaders, and a seasoned Nike collaborator, it is clear that nike air max 95 cheap sale Tisci’s rise to fashion superstardom has been nothing short of meteoric. With previous Nike collaborations having been notably successful, often selling out in record time, a new Instagram post from the mam himself suggests there might be more. Although it is hard to say exactly what is coming, based on the hashtags used, it would appear he is turning his hand to Nike’s basketball division. And to top it all off, the release of the mystery project is comingsoon, so stay tuned for further updates. Back in June, John Elliott brought back the Nike Vandal—the Swoosh's classic basketball sneaker—in two easy-going hues, anthracite and sail. Both sold out faster than you can say "side-zip hoodie. " Though we thought that meant that Elliott's take on the classic high-top Nikes were gone forever, the LA-based designer announced earlier this week that he was bringing them back via raffle on his own site.

The Way of Life Athletic Company thinks it has a way to shake up the estimated $44 billion athleisure market, and to challenge the dominance of sportswear juggernauts like Nike and Under Armour. The company, known as Wolaco, is growing a fan base by addressing a common problem for exercise buffs who wear skin-tight "compression gear" athletic clothing. Specializing in men's athleisure, Wolaco makes shorts, hoodies and workout garb that come with slim, secure pockets to hold items like cellphones or keys. That way, the wearer doesn't have to worry about losing them. Co-founder Terry White, who played lacrosse in college at Harvard, noted that athletes were in need of specially designed performance gear. The company has developed several products, including pants and hoodies, with what White calls a nike air max 97 cheap on comfort, durability and function.