Welcome to the twelfth episode of Full-Court Finance, the podcast from Zacks Investment Research focused on the intersection of sports, business, and the stock market. On this week's episode, Zacks' resident retail expert Maddy Johnson stops by to discuss all things sports retail, from Lululemon's LULU recent success to the recharged battle between Nike NKE and basket adidas femme pas cher .

The retail landscape is changing quickly, and the sportswear industry is not immune to these shifting consumer habits. This has forced some of the biggest sports apparel companies to change how they do business.

Nike and adidas stan smith homme have focused on grassroots growth in the world of everyday fashion and streetwear. The two biggest global sportswear powers, and the likes of Puma and Under Armour UAA , have turned to non-athletes to help drive growth in a world where people wear adidas gazelle femme pas cher and sports apparel away from fields of play more and more.

On top of that, the closure of brick-and-mortar shops has forced the Nikes of the world to focus on expanding their own e-commerce business-even partnering with Amazon AMZN after refusing to for years-and grow direct to consumer sales. Shifting retail habits have also forced companies to try to create adidas nmd r1 femme.

Full disclosure, Kevin Matras now has more of his own money in one particular stock than in any other. He believes in its short-term profit potential and also in its prospects to more than double by 2019. Today he reveals and explains his surprising move in a new Special Report.