Digital marketing is the overall strategy used to promote your business online. Building a nice website is only the start of your efforts to create a successful online business. It takes a great deal more work and effort to take a typical website and make it noticeable to the right audience. Understanding how best to reach you customer base is what digital marketing is all about. Using the right strategy will depend on the type of customers that your business attracts. This means understanding your target audience and finding creative, effective ways of reaching them. Digital marketing is within reach of most online business owners, whether you do it yourself or hire someone to do it for you.