Chinese cosmetics makers are increasingly taking their battle with global competitors online， where digital marketplaces have been outpacing brick-and-mortar stores in selling cosmetics and personal products.


Earlier this week， Shanghai-based Jahwa inked a deal with online retailer JD in Beijing to sell and market its cosmetics and personal care products on JD's marketplace.


The deal will also see Jahwa working with the online retailer to figure out consumer preferences， tailor its own digital marketing program accordingly and participate in JD's programs to reach out to China's increasingly wired consumers.


It entered into a similar deal with JD's arch rival Alibaba last year， setting up its own shop on Alibaba's online marketplace Tmall and running digital campaigns from there.


Both international and domestic cosmetic brands have long regarded department stores and shopping malls as the primary sales channels in China. But as the country's e-commerce revolution sweeps brick-and-mortar stores， cosmetics and personal care products are chief among a list of consumer goods witnessing sales migrating online.


According to consulting firm Bain & Company， products ranging from biscuits and chocolate to shampoos and personal cleaning agents have experienced annual growth of no less than 30 percent in online sales over the past four years.


Jahwa， which traces its roots to a daily-use chemical products maker in the late 1890s， is a household brand in China for its mosquito repellent Liushen and hand cream Maxam.


The company has been seeking to break global brands' dominance of premium cosmetics in China with its own Herborist line， inspired by traditional Chinese medicine and herbal ingredients.


In recent years， Jahwa has sought to put a global spin on Herborist by selling it in Europe through cosmetic retailers Sephora and Douglas.


In 2015， Herborist was the only Chinese name to make the top 10 cosmetic brands by market share at department stores in China， at number eight， according to China Market Monitor.


But like its peers， Jahwa's reliance on traditional channels has weighed on its performance. Revenue growth in 2015 shed 5 percentage points from five years earlier to 9.58 percent. Excluding non-recurring items， profit growth slid for the first time in a decade.


Jahwa said the slowdown in its own business has come largely as a result of overall weakness in the cosmetics sector. Cosmetics retail sales growth moderated from 13.3 percent in 2013 to 8.8 percent in 2015， according to the National Bureau of Statistics.


For skin care products in general， growth at department stores has almost stagnated， Jahwa said in a response to an inquiry over its 2015 financial results by the Shanghai Stock Exchange.


As a result， domestic cosmetics brands including Jahwa have been the the most active in embracing e-commerce， where they see a chance in overtaking global titans that have been slow to adapt to China's increasingly digitalized retail scene.


Very few international cosmetics brands can make the monthly list of top 10 best-selling cosmetics on Alibaba's e-commerce site. Domestic brands such as Pechoin， Hanhoo， Chando and KanS lead cosmetics sales online.


As a result， foreign brands have been losing share in skincare and makeup to Chinese competitors， by roughly 2 to 5 percent during each of the past two years， according to Bain.


Jahwa is hoping that 20 percent of its sales of cosmetics and personal care products sales will be made online by 2018. Last year， its e-commerce revenue stood at 557 million yuan (about 83.3 million U.S. dollars)， or 9.5 percent of the company's total.



SHENZHEN Demarcus Lawrence Jersey , Dec. 24 (Xinhua) -- More than 5,000 rescuers with over 700 excavators and bulldozers are still searching through rubble for signs of life following Sunday's landslide at an industrial park in the southern Chinese city of Shenzhen, local authorities said Thursday.


The number still missing is now 75 since one survivor was rescued on Wednesday morning. Four bodies have also been found. Two out of 17 injured people have been discharged from hospital.


Zhu Tingfeng Dak Prescott Jersey , deputy secretary of the municipal government, said at a press conference Thursday that they have been in touch with the families of 59 missing people.


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The landslide has also affected more than 4,600 workers in 90 factories and workshops, including 34 plants which were buried or damaged by mud and waste.


The survivor Tian Zeming Cheap Cowboys Hats , who was pulled out alive from debris on Wednesday over 60 hours after being buried, met his father for the first time since the landslide Thursday afternoon. Tian is in stable condition now.


"I want to express my thanks to the rescuers," said the father. Tian came to Shenzhen around two months ago. Before that Cheap Cowboys T-Shirts , he worked in a factory in east China's Jiangsu Province with his mother and sister. After the landslide, one of his relatives saw Tian's name on the missing list.


"I was very worried when I knew my son was among the missing people. I called him but could not get through," the father recalled.


Trapped in a ruined building Tian survived on scattered snacks and an half bottle of water.


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