But even before West’s own line of shoes had expanded beyond the high-top, boot-like 750, he was putting Boost on people’s minds. In May 2015, a month before Nike Air Max 2017 Mujer the Yeezy Boost 350 “Turtle Doves” dropped,(which again as Kernan says is a big deal) because Kanye West wore them first.Beyond Adidas running shoes, West’s own line of sneakers—including the insanely popular low-top Adidas Yeezy Boost 350—all feature Adidas Boost in the soles save for the new Adidas Yeezy 500. Nike Air Zoom Spiridon WomensDesign-wise the 350 feels like an extension of the Ultra Boost’s sock-like proposition, albeit a slightly more futuristic version. More than two years after the first 350 dropped, Adidas released the gray Yeezy Boost 350 V2 “Beluga 2.0,” the most widely available Nike Air Max 90 Mujer Yeezy Boost to date, which reportedly sold upwards of 200,000 pairs upon its release. So with Boost technology adorning each Yeezy 350 sold, it’s no wonder that the tech has spent the last three years trickling down from sneakers that kids sweat to get to ones even Nike Air Max 2017 Womensyour uncle can pick up at the mall.And here’s the kicker: West joined Adidas in late 2013—after the first Boost release—and didn’t issue his own sneaker until early 2015. But this fact actually supports the claim that West’s own Boost shoes aided the tech’s mass adoption.

Nike Air Max 270 Womens Until 2015, Adidas’s U.S. market share was Nike Air Max 90 Hombre Azul still declining, but between 2016 and 2017—when Adidas ramped up production of Yeezy Boost sneakers—that number nearly doubled.Concepts, a sneaker shop in Cambridge, Massachusetts that’s both a boutique and a frequent collaborator with brands Nike Air Force 1 Damen like Nike, Adidas, Adidas ZX Flux Mujer and New Balance, isn’t where local Boston Marathon runners go to shop. Rather, it’s the kind of place that’s popular with kids looking for new limited-edition releases and the kinds of sneakers that turn heads on city streets (slash get a ton of likes on Instagram). Nike Air Huarache Damen That’s why, co-owner Deon Point says, the running-first Ultra Boost wasn’t even initially offered at Concepts when it dropped. But once it hit Concepts’ shelves, the style’s popularity in 2014 and 2015 as an everyday shoe signaled a turning point for Adidas’s business Nike Air Max Tavas Mujer at Concepts. “Before Boost, Adidas was relying on Nike Air Max 98 Womens its classics,” like the Stan Smith and Superstar, Point says, “but frankly it was kind of hitting a wall. When Ultra Boost came out, it was sort of the perfect combination of technology and style. Moments like that are few and far Nike Blazer Womens between.”Point is careful Nike Air Max Thea Femme not to give all of the credit for Adidas’s success to Boost. Styles like the Stan Smith and more recently the Adidas Gazelle and Superstar were major catalysts

(On the company’s Q3 earnings call in 2017, Foot Locker executive Lauren Peters noted a slowdown in sales of the Adidas Superstar, which was the best selling sneaker of 2016 in the United States.) While this might not be great news for Foot Locker and Adidas in the short term, the trend suggests that Boost-adorned kicks will soon be doing most of the heavy lifting for Nike Air Max 90 Mujer Rosas Adidas. Which, in all likelihood, means more shoes than ever designed with—and retrofitted to include—Boost.Today, Point says collaborations with the likes of Pharrell and skate brand Palace have helped Boost stay relevant. These shoes don’t do major volume for Concepts, but they’ re a reason to come into the Nike Air Zoom Spiridon Femme store—and a reason to shop Adidas. In Point’s estimation, Concepts’s Adidas business is 10 times what it was in the pre-Boost era. And while Nike is still the store’s number-one brand in terms of volume, Adidas is making up ground. “Adidas really took over the place Nike Free 5.0 Femme of the six or seven brands that all used to be behind Nike. Now it’s really just Nike and Adidas,” he says.