Phil Knight founded the company in 1964. Although the name was later changed it was initially founded as Blue Ribbon Sports. The final name of the company was picked after a dream was had that included the Greek Goddess of victory, Nike. The company is well known for it's swoosh emblem as well and came up with that shortly after the name change. In the early 1980's Michael Jordan was signed to a contract to endorse the company. He was, at that time, early in his NBA career and was just beginning to take hold of the league and of his marketing potential. The Air Jordan line came out as his signature model in the next year. Michael's Air Jordan line brought the basketball spotlight to the company. The shoes were not allowed to be worn during a game because they did not meet the league dress code at that time. Even though he was warned of this Michael still wore the shoes and received fines for each time he did. The fines worked as an advertisement for Nike and Michael because it consistently put the Air Jordan's in the news for everyone to see. In 1986 Michael won the slam dunk contest and became interested in playing a bigger role in the designing of the Air Jordan line. Because of this the line started being manufactured with materials that were lighter and in a
Nike Free 5.0 cheap sale three-quarter cut shoe instead of a high top. The Air Jordan line sales elevated to all time highs as it was now not only endorsed by one of the top stars in the NBA but also partially designed by him. That extra feature helped separate the line from other products as it carried a special Michael Jordan touch to it.
Nike shoes have various styles and colors. They can be worn by professionals and daily walkers who like to make a fashion statement. You can easily find Nike stores in your area. The Nike swoosh logo has been considered as one of the most recognized company logos in the world now.This special logo was originally designed in 1971 by a student who studied graphic design at Portland State University. They paid the girl only $35 for the fabulous design but some sources also say that Phil Knight, the co-founder of Nike, later gave her a diamond ring engraved with the logo she designed as well as an unknown amount of Nike stock. It is interesting that Knight was not
Cheap Nike Free 5.0 Unisex very impressed with her work the first time, like what he said, "I don't love it, but it will grow on me."Today, there have been more than 30,000 people employed by Nike around the world. Nike also provides other sports gear besides shoes. The company is under some scrutiny recently for the issues concerned with human rights and poor working environment. Official statistic shows that only in 2008, Nike has made a net income of approximate $1.9 billion dollars. The name Nike comes from the Greek goddess of victory. As a matter of fact, like many other famous companies, Nike also had a humble condition at the beginning. All of the original founders are used to be athletes and they have been running it for more than 50 years till now.
The idea of the brand and specifically the designer brand has embedded within modern society with such alacrity that it seems impossible that there will ever be another alternative. People just have to accept the fact that we are now defined by brands and labels. On one hand some people consider this to be a social-economic phenomenon that is rooted in the need for the middle class to improve their lot. If you are in the lower middle class category then shoes can raise you to the upper middle class category. Of course the upper middle class really is a step towards the posh people at the top of the ladder. This continuous struggle for recognition has not been lost on the commercial world which is constantly working to ensure that its products broadly reflect the priorities of the customer base.If you wish to escape your class setting using the Nike brand, then they are more than happy to assist you in this quest. This class distinction is not really clear because the shoes tend to use celebrities who have money but are not necessarily of the upper class. Therefore it is more a question of affluence than social class. Of course at a certain level within the societal structure, wearing snickers is not really the socially acceptable thing. The Queen of England would look rather silly in snickers and yet the vastly more powerful President of the United States of America is capable of wearing them without batting an eyelid. The challenge for the shoe makers is to find the qualities that appeal to members of the public and then ensure that these are part of the advertising campaign for
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