More interactive features will roll out in the coming months, including a forum that will grant Ralph Lauren collectors all over the world the chance to connect and trade RL products with one another.“There are so many people who have been buying, trading and selling Ralph Lauren, that we thought it would be interesting to create something that united this community, so that they could meet each other and learn about other collectors,” Lauren says. “If someone has a really cool sweater [that someone else wants], let them sell it to each other. It’s a whole
Nike Air Max 95 Mujer trading ground.”Profiles spotlighting noteworthy Ralph Lauren
Nike Air Max 90 Womens Pink collectors will soon be available on the app, which will tout new
Adidas ZX 700 Femme articles and videos every week. “It’s an opportunity for people who love
Adidas ZX Flux Womens Ralph Lauren to see products early and get the first peek at them, but it’s also a site by, for, and about our fans,” Lauren says. “Very curated, limited-edition stuff that you can’t find online will be here.”The new app, which will go global in 2019, is far from Ralph Lauren's first digital foray. In 2008 the brand introduced QR scan technology to the U.S. fashion market, followed by 4D holographic fashion shows in 2014 and the first shoppable touchscreen store windows in 2015, the same year it debuted interactive fitting rooms with smart mirrors at its Fifth Avenue flagship.
Past mobile innovations include an app that lets users monitor their heart rate and respiration while sporting pieces
Adidas NMD Womens from the brand’s revolutionary wearable tech collection, and an
Nike Air Max 90 Femme immersive iPad app created to promote the Ralph Lauren Extreme line.“I think
Nike Air Presto Womens what we have is a lifestyle that is much bigger than a single tie or shirt or
Adidas ZX Flux Womens pair of pants,” Lauren says. “It is a culture of people who want to live in the world of Ralph Lauren—who want to identify with its sensibility.”The new app, which will go global in 2019, is far from Ralph Lauren's first digital foray. In 2008 the brand introduced QR scan technology to the U.S. fashion market, followed by 4D holographic fashion shows in 2014 and the first shoppable touchscreen store windows in 2015, the same year it debuted interactive fitting rooms with smart mirrors at its Fifth Avenue flagship. Past mobile innovations include an app that lets users monitor their heart rate and respiration while sporting
Nike Dunk Sky High Womens pieces from the brand’s revolutionary wearable tech collection, and an immersive iPad app created to promote the Ralph Lauren Extreme
Nike Air Max Tavas Womens line.
“I think what we have is a lifestyle that is much bigger than a single
Nike Air Vapormax Womens tie or shirt or pair of pants,” Lauren says. “It is a culture of people who want to live in the world of Ralph Lauren—who want to identify with its sensibility.”Continuing the celebration, the designer has teamed up with the New York Yankees to create a limited-edition line, with pieces including an embroidered satin baseball jacket, a New Era “RL 50” baseball cap, a Wilson leather baseball glove (emblazoned with a “Ralph 50th” logo), and a Rawlings commemorative baseball.Ralph Lauren, a lifelong fan of the Bronx Bombers, will be honored with a special home plate ceremony at
Nike Air Pegasus 89 Womens the Yankees game against the Red Sox on Thursday,
Nike Air Max 95 Femme where he is set to throw the ceremonial first pitch—moments after which the Ralph Lauren x Yankees collection will become available
Nike Air Max 270 Mujer for purchase exclusively on the new Polo app.Kristin Angelie Tablang is the lifestyle assistant editor at Forbes and former copy editor at Haute Living.