The trend has been slowly picking up momentum on the streets and runways for a few years now, but rather than fizzling out, as in some of the fanny pack’s previous false starts toward a resurgence, it keeps getting bigger. “The industry has been buzzy about cheap waist bagcheap waist bag/bum bags for a few seasons, but Q2 [2018] should be known as the quarter they finally became a hit,” noted retail technology firm , which tracks millions of fashion products online, in a July 5 post. “New arrivals lifted 120% and sellouts grew 359% compared to Q2 2017.”

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