The first cheap Nike shoes were made in a waffle iron. The running field near the Oregon home of the runner and trainer Bill Bowerman was making a transition from cinder to an artificial surface, and he wanted a sole without spikes that would give him, and his trainees, needed traction as they ran on it. The three-dimensional lattice of the iron offered an answer, at least as far as the shoes’ soles went. As for the rest of the design, at least at first? It was utilitarian: made by runners, for runners, and concerned mostly with making their wearers lighter, and thus faster, on their feet.
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