VICIS www.thepackersfootballauthentic.com , the top-rated helmet maker for pros according to an NFL survey, is bringing its youth helmet to market with investment from NFL players, including Aaron Rodgers.The company announced Thursday that its ZERO1 YOUTH helmet is now available, capping several years of development and study in the attempt to make a safer youth helmet available for young football players."We looked at the scientific literature and we studied what is different about young players. Their anatomies, the sort of impacts that they impact on-field. And we've designed that helmet specifically for kids," VICIS CEO Dave Marver said in an interview with The Associated Press. "The helmet, for example, is tuned to lower impact velocity. Its impact performance is extremely good in the front and side locations, which is where the scientific literature suggests they are experiencing the majority of the hits. It's lighter in weight than other helmets, which reflects that kids their necks are not as well built as adults for example. This is the first helmet of its kind on the market that is truly designed and optimized for kids, whereas the other youth helmets that are out there are the adult helmets with lightweight shells."VICIS has been working toward getting into the youth market since refining the design of its helmet that is used at the professional, collegiate and high school level. The ZERO1 YOUTH is hitting the market on the same day the company announced a Series B investment of $28.5 million that includes contributions from Rodgers through his company Rx3 Ventures."We invested in VICIS because its commitment to player safety — specifically at the youth level — is one we wanted to support," Rodgers said in a statement. "We look forward to working with VICIS as they continue to develop outstanding technologies for players at all levels."VICIS is also attempting to regulate the cost in bringing its technology to the youth helmet. Benefiting from increased volumes, this season VICIS reduced the price of its ZERO1 helmet for pros, colleges and high schools Green Bay Packers T-Shirt , called varsity, to $950. NCAA and high school programs that purchased the ZERO1 in volume qualified for pricing under $800 per helmet.Marver said the youth helmet will cost between $450-495, which he says is about 20 percent higher than current youth helmets on the market.VICIS isn't alone in the youth development field. Riddell has its InSite Training Tool, which provides such specific data that it is applicable at the youth, high school, college and pro levels. Basically, it tells observers if an out of the ordinary impact happens on the field.Marver said the feedback VICIS has received from the growing number of NFL players using the helmet helped contribute to the development of the youth helmet. Among the investors or advisers for the company are Rodgers, Russell Wilson, Doug Baldwin, Jerry Rice and Roger Staubach."The NFL player investment has been very important to us as a company, It's been highly validating, and that elite players at the top of the game have seen the technology and chosen to invest in us," Marver said. "It has also I think given the confidence to other investors to also support our efforts to develop new technology in football and other sports. And it's also led to a higher level of engagement from those NFL players than one would typically get from a garden-variety advisory relationship. These players are keenly interested in the technology, in providing feedback on helmet fit, helmet comfort Green Bay Packers Hats , helmet performance. So we benefit a lot as a company from having those very close relationships."Packers shopping Trevor Davis before final cuts, per report The Green Bay Packers don’t have to submit final cuts to the NFL league office for several hours, and the team apparently wishes to use that time to seek a trade partner. According to the Milwaukee Journal-Sentinel’s Tom Silverstein, the Packers have begun shopping Trevor Davis.Typically, teams don’t shop a player in the hours before final cutdown if it intends to keep him on the 53-man roster. That would suggest the Packers have already decided to move on from Davis and simply hope to find any modicum of value for him. General manager Brian Gutekunst has already consummated multiple trades in his first year on the job, most recently dealing backup quarterback Brett Hundley to the Seattle Seahawks for a sixth-round pick.A third-year wide receiver of California, Davis led all Green Bay returners last season with 22.8 yards per kickoff and 12.0 yards per punt. However, he missed nearly all of training camp and the preseason while nursing a hamstring injury and didn’t see any live action until last Thursday’s preseason finale against the Kansas City Chiefs. Davis fumbled a punt during the first half, perhaps eliminating his chances to remain with his current team.With J’Mon Moore, Marquez Valdes-Scantling, and Equanimeous St. Brown -- three rookies drafted in April -- competing for roster spots at wideout along with training-camp darling Jake Kumerow, the Packers might have determined they lack space for a special-teams contributor like Davis. The team must submit final cuts by 3 p.m. CT Saturday afternoon.