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¡®Slavery if the shoe fits,' ¡®poverty is awesome,' ¡®we can end sweatshops, boycott Nike', buy shoes that are made under suitable working conditions, ¡®dot it just', Nike the King of Sweatshops,' were the main slogans of NGOs and media resistance to Nike. Several strategies such as letters, emails, sign petitions, naming and shaming campaigns and seminars were organized to compel Nike fro Nike Roshe Run Mesh Womens m avoiding its shameful and abusive practices in Asian countries. It is their efforts that established the fact of TNCs' involvement in a range of labour rights and workplace abuses but it is the child-labour issue that mainly the attention of global media and transnational NGOs. Foul Ball Campaign and Global March against Child Labour gave further impetus to the gravity of the situation to be addressed. John Patret an MIT graduate wanted to customise Nike shoes with the label ¡®Sweatshops'. His order was cancelled. How ironic! But there fact was revealed.

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Razia and her family regularly received football stitching work from a local contractor at their home. One such morning the contractor told her that he is no more allowed to deliver home-based football stitching for child labour involvement in the family. He also told her that if she is interested in doing football stitching work she will have to come to the factory at the workplace. Living far from the industry and haven four little children, it was not possible for her to commute for work. Her husband was a daily wage labourer who would cooperate with his wife and children in football stitching. Additional income helped them to have batter food and participate in socio-cultural activities of the community. Her husband was a casual building worker and when he would not find a daylong work economic difficulty would further. Within a few days the family has lost a significant portion of their monthly income. After a couple of month or so she came to know that a football manufacture Nike Roshe Run Womens r was planning to set up a village based football manufacturing centre. The news was a sigh of relief for her as she supposed that she will be able to go to village based manufacturing centre but only if her elder daughter who was just 13 could take care of her younger children. Adopted from Source: Bahr A. Kazmi & Magnuse Macfarlane, p.194

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