Facebook (FB.O) is gaining ground on Google's (GOOGL.O) YouTube as an outlet for big companies to market their products via online videos
Sam Hubbard Bengals Jersey , the fastest growing category of Internet ads, a report published on Monday said.
The competition for video viewers opens up a new front in the clash between the two web giants that already compete in other types of advertising given their appeal to young and international consumers, Ampere Analysis said in a study.
London-based Ampere predicts a new advertising "arms race" between the two rivals, neck and neck in terms of audience sizes with around 1.4 billion to 1.3 billion monthly active users, respectively for Facebook and YouTube. That means consumers are likely to be forced to see more ads, but also enjoy a richer range of video programming as a result, it said.
The Internet will overtake TV advertising in 12 key markets, representing 28 percent of global ad spending by 2017, separate research by media-buying firm ZenithOptimedia said on Monday. Ad spending is projected to reach $531 billion this year.
Online video is now growing faster than any other digital category or subcategory, rising 33 percent in 2014, and is forecast to grow 29 percent a year through 2017, Zenith said.
The two reports were released as the week-long Cannes Lions international advertising conference opens this week.
Ampere Analysis argues that Facebook is morphing from a platform most advertisers use for building general brand awareness to one that can deliver "pre-roll" advertisements that marketing companies prefer for ensuring their messages are actually viewed.
Currently, YouTube remains a more flexible marketing platform, offering advertisers the full range of video ads which run before, during or after a video program is shown.
"If the social network's own video ambitions are to be realized, and if it is to convince content owners it is a viable alternative to YouTube, it must deliver comparable returns," Ampere Research Director Richard Broughton said.
Differences in ad formats translate into the rates the Internet platforms can charge advertisers. While YouTube charges advertisers when an advertisement has been viewed, Facebook offers the less advertiser-friendly model of charging once three seconds of the video have been delivered, Ampere noted.
Most content providers now use Facebook for branding and awareness purposes, but trial revenue-sharing deals with the National Football League and Fox Sports in the United States pose a serious challenger to YouTube's lead, said Ampere, a research firm that serves media companies and investment banks.
NAIROBI, March 23 (Xinhua) -- Kenya on Wednesday decried the low participation of women in the mining sector.
Cabinet Secretary in the Ministry of Mining Dan Kazungu told a mining forum in Nairobi that Kenya cannot achieve its economic and development aspirations in the mining sector if half of the population is disadvantaged, excluded and under-employed.
"We are therefore developing an inclusive policy, legislative and regulatory framework that will put in place measures to ensure women fully participate in the mining sector," Kazungu said during the stakeholder Corporate Responsibility Forum on Women in Extractive Industries.
The ministry of mining has appointed a gender officer to ensure that Kenya is compliant and accountable on gender targets in all mining activities.
The new mining act will be concluded within the next one month. The ministry is also concluding draft regulations to operationalize the legal framework of the sector.
The CS said that the government recognizes the enormous potential of the mining sector to boost economies of Kenyan communities.
It is estimated that the mining sector can contribute 10 percent of the gross domestic product (GDP) within the next 15 years.
Currently the sector contributes less than one percent of the GDP and three percent of total export earnings.
Kazungu said that the potential of the mining sector cannot be fully released without the participation of all Kenyans.
He noted that the proportion of women in African countries in the Artisanal and Small Scale mining varies between 40 to 100 percent. Enditem
Farmhouse Bathroom Ideas August 19, 2014 | Author: Darren Hartley | Posted in Home and Family
Most people unwind at their farmhouse during weekends. A charming and rustic look to the farmhouse is given to complete the relaxation experience during the stay. Farmhouse bathroom ideas are carried into the bathroom to project this look not only in the living room, bedroom and kitchen.
Part of farmhouse bathroom ideas is the bathroom furniture. Wooden cabinets or shelves may be installed around the bathroom for the storage of towels, linen and other toiletries. Additional bathroom furniture can take the form of corner shelves. Wicker baskets may be used to store laundry.
While keeping the original blueprint, farmhouse bathroom ideas can provide a dull, dated, lacklustre master bathroom, all of four years, a major overhaul with the addition of plumbing ad electric amenities and the covering of all surfaces with rich and interesting materials. This erases all the dullness and datedness from the four year old bathroom.
The reflection of light throughout a bathroom is the task for farmhouse bathroom ideas involving the covering of the doors of a vanity with antique mirrors. This will also create the illusion of more space where there is no longer any. The overall gender specificity of a space may be influenced by hardware.
For the provision of a spa-like effect to showering, farmhouse bathroom ideas require first addition of an outlet box to the wall, followed by the installation of speakers with wires dropped behind the drywall. A jigsaw used to cut out a hole in the back panel of.
Cheap Jerseys China Wholesale Cheap T-shirts Cheap T-shirts Cheap Hats Cheap Sports Jerseys Wholesale Soccer Jerseys China Wholesale Hockey T-Shirts Wholesale NCAA Hats Wholesale Basketball Hats Wholesale Baseball Hats 