Cold calling for some people is an essential evil. I think that it is an idea whose time has passed
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What is cold calling?
According to wikipedia, it is defined as “the process of approaching potential customers or clients
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The first, and I believe most valuable aspect to remember is that your intent for the first approach is not to make a sale. Only 2% of sales are made on the first approach. Your ambition on the earliest in order contact is just to get your foot in the door, make an approach and get something set up for a follow up.
Cold calling tip number 2 is to be ready in body or mind and be skilled. The last feature that you want to do is bumble all over your self and make a damaging impression. Remember, this is your earliest in order impression and thus the most substantial. If you come across business like and professional
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Cold calling tip number 3 is to have an layout able of what you want to say and the points that you want to make. This is even more important if you are new at this. It is easy to get off track and to forget the points that you want to make. There will be a lot of times when you don’t get this far. When you do, you want to make sure to be ready in body or mind to sound polished and get your best selling points across.
Cold Calling tip number 4 is, whatever you do, do not to forget to get the person’s approach information and to set up a follow up. Remember
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Below are some numbers that were sent to me recently that you might want to keep in mind.
– 48% of sales people never follow up with a prospect
– 25% of sales people make a second call and stop
– 12% of sales people only make 3 contacts and stop
– Only 10% of sales people make more than 3 contacts
– 2% of sales are made on the first contact
– 3% of sales are made on the 2nd call
– 5% of sales are made on the 3rd contact
– 10% of sales are made on the 4th contact
– 80% of sales are made on the 5th to 12th contact
Cold calling alternate choice
The art of cold calling was first perfected in a different day and time. At that time Al Gore had not discovered the Internet (LOL). There was no Facebook where you could reach out to over a half billion people worldwide. There was no twitter and the term social media market had not yet been conceived. In today’s world, you can advertise your services worldwide and let customers find you.
Those five to twelve contacts that you need to make 80% of your sales can all happen while you are asleep. Now, I don’t know about you
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