French President Emmanuel Macron (L) shakes hands with U.S. President Donald Trump at the Elysees Palace in Paris
Cheap Air Jordan 10 , France, on July 13, 2017. U.S. President Donald Trump arrived in Paris on Thursday morning in a diplomatic move to soften divergence with France over climate change and trade liberalization by seeking common ground on security and fight against terrorism. (XinhuaChen Yichen)
PARIS, July 16 (Xinhua) -- French President Emmanuel Macron said Sunday he hoped his American counterpart Donald Trump would reverse his decision to withdraw the United States from the Paris climate accord.
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During his first visit to Paris
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Agreed by 195 member economies which attended the 2015 United Nations Climate Change Conference (COP21) in Paris, the accord aims to cut greenhouse gas emissions in a way to keep the rise in the average temperature no higher than 2 degrees Celsius above pre-industrial levels.
Business > Marketing > Small Business MarketingSmall Business Marketing: Are We There Yet?
Posted by nick_niesen in Business on October 28th, 2010
Small business marketing is not like taking a family vacation.
Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?
I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the rented RV
Cheap Jordan Retro , when the station wagon became impractical. Now with my own family we've taken some similar but generally smaller scale trips.
It seems like one of the most asked questions from a child - "Are we there yet?" Or the other favorite is, "How much longer?" Even families that fly to their vacation destination I'm sure can relate.
What does this have to do with marketing?
I think sometimes (maybe many times) service business owners can become like that child in regards to their marketing. Are we there yet? How much longer?
You work on a web site, or a brochure, or go to networking events and send out letters. Then you wonder when you're going to start getting results. When does the fun start? You know, the fun -- when prospects start calling and others refer and send business your way.
And much like the family vacation
Cheap Air Jordan Shoes , continual asking of are we there yet or how much longer often leads to unplanned stops or detours. You stop to work on other things because there is so much to do and it's sometimes hard to see how this marketing is going to work.
Marketing shouldn't start and stop.
Most people say they understand, even if their actions say differently, that marketing is an ongoing activity. Marketing isn't like a vacation where you have a final destination and then you stop traveling because you're there.
Unfortunately, many small businesses get frustrated or burned out when they work on their marketing. They want to know, "how long this is going to take". Are we there yet?
And far too many times
Cheap Air Jordan , they abandon their marketing "campaign" because it wasn't getting them results and taking them where they wanted to go. But even worse than that, many times the "are we there yet" mentality didn't even let them finish planning or put the idea into action.
Eventually they start planning, or maybe just take off on, another marketing trip. Once again, they start wondering how much longer it will be. Are we there yet?
Marketing needs to be an ongoing
Cheap Jordan Shoes , lifelong kind of journey for your business. It takes regular and consistent effort to keep your pipeline full of good, high-quality leads and to keep moving your prospects forward until they become paying clients. That means continuously marketing even when you have clients you're busy working with.
Keep Moving On.
The question "are we there yet?" needs to become "how do we keep going?" Yes, you do need to monitor results so you can assess how well things are working to get you where you want to go. When your measurements show you that something is working, keep doing it. In fact, do more of it.
But you can also keep striving to reach new heights as well. How can you continuously improve even the things that are working to get even better
Cheap Jordan 2 , more consistent results?
If you continue to ask the question, "Are we there yet?" you might just stall out on your journey. You see, eventually you'll discover some marketing strategies that will start to attract attention and generate the response you've been hoping for. It might seem like in fact, "you are there" and so you put the marketing on cruise control.
How to keep moving forward.
When you find yourself asking this most asked question, consider any or all of the following ideas to keep you continuously moving forward.
Study up on marketing. There is no shortage of resources out there. You need to find them a.
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