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By 2004, PANDORA Jewelry was available in 700 jewelry stores in the US, and that number doubled in 2005. The brand expanded to other markets like Canada, Australia, and the UK, picking up momentum everywhere it went. In 2007, it started rolling out brand-owned retail stores, no longer relying solely on wholesale partners. Today, the US is Pandora's largest and fastest-growing market.

PANDORA Rings were a favorite accessory of Queen Victoria, who gave bird and flower charms to her children and friends; after Prince Albert died in 1861, Victoria made charms for mourning, with images of her husband carved into stones. There was later an American charm bracelet explosion in the 1920s, which Markowitz largely attributes to socialite Wallis Simpson, whose husband Prince Edward (great-grandson of Victoria and Albert) gifted her with expensive cross charms.

PANDORA Bracelets is sold in over 100 countries around the world and is the third largest jewelry company in the US, behind Signet Jewelers and Tiffany & Co. In 2015, it produced more than 100 million pieces of jewelry and brought in 16.7 billion Danish kroner, or about $2.7 billion, in revenue. According to a Karus study, Pandora is the jewelry industry's most visited website, ahead of Tiffany, Blue Nile, and Swarovski, despite having only introduced e-commerce last year.

https://www.925charming.com/