Hiring a professional wedding photographer is the best thing to do when it comes to weddings. A photographer can add that professional touch to the photos.
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Top 5 Mistakes That Stamp LOSER On Your Small Business Web Site
Posted by nick_niesen on October 28th, 2010
Are you making this mistake with your small business web site? Too many small business owners look at their web site as an online brochure. They use it as little more than a place to store their office hours and service list.
A different way has emerged. Now your small business web site can be used as an effective marketing tool. Used in the right way, it can spear-head many successful marketing campaigns for you in the near future.
To begin
Cheap NCAA Jerseys , effectively use your web site to attract leads and customers; use it to let prospective clients know who you are. Offer valuable content related to your expertise. Attract them back over and over like bees to honey. Soon you will become Top-Pick over your competition.
Did you know that many of your prospects (even locally) will type your business name or web site name in Google to see what you offer? Often they are looking to see what you offer compared to your competitor. Recently, Calif. based USC Annenberg School said from 2005 research, 78.6 Americans go online. An almost equally large percentage 72.3 say that the search engines provide whatever information they are looking for.
To make your small business Web site more effective
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Stay open to learn what it takes to put the right sales language and content on your site bringing more targeted visitors (visitors looking for what you have to offer.) Know the robots of the various search engines examine web sites daily looking for good key word food, free information
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Correct these small business web site mistakes and make more profit:
Mistake 1No sales letter(s).
Solution: Novice Internet marketers don't even know they need a sales letter for their services and products. They missed the foundational marketing message that said, "Only words sell. Flashy even great looking websites don't convince anyone to call, email you and foremost of all buy. Only words can do that. Write a sales letter for each service or product you offer. Give your web site visitors a reason why they should buy from you.
Mistake 2 No or poorly written headlines to point the way
Solution: Put headlines filled with benefits on your home page to direct people to your sales letter. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. For example
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Mistake 3 No testimonials or case studies
Add Testimonials. Most everyone wants to know who else has used your service and had a good experience. Testimonials speak up for your product or service. They act as a referral and even an endorsement. The compliments from another customer help melt away your prospect's fears and doubts about trusting you.
Mistake 4No compelling reason to keep reading
You may have been awarded for the most beautiful site. Congratulations! But if your web site copy is weak it may not translate to sales. Check your copy for dud phrases. Are you using trite phrases like Welcome to the official site of _____, to find out about ME
Cheap Jerseys China Wholesale , MY Company, My Achievements click here, or Sign-up for my FREE ezine. Use wording that will convince your prospects to keep reading
Cheap Jerseys Free Shipping , trust you and take action. Insert benefit loaded headlines, bullets and even links.
Mistake 5 Not enough benefits (what in it for me) on home page
Put your resume, bio and credentials on your About Us page or even the Contact page. You customer wants to know the answer to this question first. "what's in it for me?" Don't get me wrong; put them in their proper place on your site. But your audience will most want to know the value of your product to them. You must answer questions like
Cheap Jerseys Wholesale , "Will it solve my particular problem?" "What will I ga.
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