At its core, Nike Fit will work when a customer opens the Nike app, selects a shoe to buy, and then instead of selecting Nike Air Max 2017 Womens a numerical size, the shopper Nike Air Max 97 Womenswill be presented with the option www.marimarruiz.es to scan his or her foot straight using www.jennycolgan.co.uk a smartphone. A scan can take less than 15 Adidas NMD Damen seconds. And then Nike Fit will recommend a size for that Nike Air Max 90 Womens Pink particular shoe being considered. That information — such www.laboamberieu.fr as the width of the shoppers’ foot, down to the millimeter — will be saved for later purchases, too, because the size may vary with the style. Nike’s Air Jordan shoe, for example, fits differently than other sneakers.In stores, Nike will have a similar experience, but a sales associate will do the scanning.It’s staggering, Nike Air Presto Mujer data shows how many people are either squeezing into a shoe too small or have one falling off the foot.

At any given time, 3 in 5 people are wearing the wrong shoe size, based on industry research, Martin said. And the biggest reason for shoes being returned — whether Adidas ZX 750 Mujer they were purchased in Nike Air Presto Femme store or online — is because of Nike Air Presto Mujer size, he said, adding that Nike receives Nike Air Force 1 Womens more than 500,000 calls each year to its Nike Air Max 1 Womens customer-service line related to sizing.Return deliveries Nike M2k Tekno Dámské of all products will cost retailers $550 billion by 2www.corniloriding.co.uk 020, according to estimates.And, worse news for consumers, wearing the wrong size shoes can lead to injuries that can sideline them from playing a sport or from going to the gym. Foot injuries can also keep you from going to work. At least 60,000 foot injuries are responsible for keeping Americans out of the office each year, according to data from the Bureau of Labor Statistics.

In 2018, Nike spent an undisclosed amount to acquire Invertex, a computer-vision firm based in Israel to make Nike Fit possible. Years before this deal was finalized, Invertex had already begun working on a way to scan lavonjarg.de feet via a smartphone and Adidas ZX 750 Dámské make sizing recommendations, Nike Air Huarache Womens using machine learning.Invertex CEO Nike Air Max 270 Femme David Bleicher said many companies were Nike Air Max Tn Donne approaching him and his colleagues by 2017 for their Nike Air Vapormax Womens technology. But he said Invertex ultimately chose to work Nike Air Vapormax Dámské Nike, viewing the retailer as an “innovation powerhouse.” Bleicher now heads a digital studio for Nike in Tel Aviv, where he says Invertex is working to solve “many other challenges” in the industry. “The bigger vision is to [help Nike] create better shoes,” he said.The rollout of Nike Fit isn’t the first time Nike has tried to tackle the sizing issue.In 2000, the company launched its Air Presto shoe — designed by Tobie Hatfield, brother of well-known Nike shoe designer Tinker Hatfield — in sizes like “small,” “