Digital Marketing Training in Bangalore Course Contents:-
Digital Marketing Basics
SEO (Search Engine Optimization)
SMO (Social Media Optimization)
PPC (Pay Per Click)
Reporting and Analysis Tools (Google Analytics
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Digital Marketing Contents :-
Digital Marketing
Introduction of Digital Marketing
Digital Marketing Concepts
Search Engines Basics
Digital Marketing
Introduction of Digital Marketing
Digital Marketing Concepts
Search Engines Basics
How Search Engine Works
Page rank
Website Architecture
Website Designing Basics
Domain
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Target Segmentation
Google Webmaster Tools
Search Engine Submission
Link Building
Case Study of White Hat SEO
Case Study of Black Hat SEO
Case Study of Grey Hat SEO
Google Sandbox Effect
Image Optimization
Introduction of PPC (Pay Per Click)
How PPC Works
PPC Campaign Design
Keywords Research
Traffic Estimator Tool
Ad Groups Setup
Budget, Billing, Reporting Techniques
Google Analytics Setup
Analytics Tracking Code Setup
o Role of Analytics in PPC
o Conversion Tracking
o Introduction of affiliate marketing
o The role of merchant & affiliate
o Creating the affiliate network
o Promoting the affiliate program
Introduction of affiliate marketing
The role of merchant & affiliate
Creating the affiliate network
Promoting the affiliate program
Google Analytics
o Local Search Optimization
o Latest Search Engine Algorithms
o Reputation Management
o Pay Per Click
o Mobile Marketing
o Email Marketing
Our pay per click training modules Includes
Advanced Search Engine Marketing (SEM PPC Google Ad words Course)
o Google +
o Blog Setup
o Blog Design
o Blogging Article Methods
o Blog Marketing
o Stumble Upon
o Tumblr
o Pinterest
o Blogging Article Methods
o Blog Marketing
o Google Adsense setup & integration
o Goggle Adsense Guidelines
Email marketing
collecting emails
Email marketing softwares
Collecting emails
o Email marketing
o Keyword optimization
o Analysis performance
creating Campaigns
Managing Client Accounts
Mobile Marketing
Mobile ads
types of mobile ads
QR codes
30+ tools
Course Materials
6months Student support
12 Live Projects
Search Engine Optimization
Onpage SEO & Offpage SEO
Meta Tags
Creating Sitemaps
Creating Robots file
Optimize SEO Content
Canonical Implementation
Keyword Research
Keyword Density
Google Webmaster Tools
Search Engine Submission
Link Building
Case Study of White Hat SEO
Case Study of Black Hat SEO
Case Study of Grey Hat SEO
Google Sandbox Effect
Image Optimization
SEO (Webmaster Tools)
Social
Content Analysis
Overview
Site content SpeedSearch
Events
Adsense
Experiments
Inpage Analytics
Conversion Tracking
Goals
Calculating the ROI
Custom reportingCollecting emails
Introduction of Social Media Marketing
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o SMO with Search Engine Optimization
o Facebook Fan Page Creation
o Facebook Ads Segmentation
o Design fan page
o Image Size Dimensions
o Creating Groups
o Facebook Insights
o Tracking visitors
o Facebook Marketing Campaign
o Likes Generation
o Viral Marketing
o Facebook Ad
Creating Campaign
Budget, Billing
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o Twitter Account creation
o Twitter Design
o How to tweet?
o Youtube Channel create
o Channel Design
o Video creation with slides
o Slide Video Creation & Optimization
Introduction to AdWords 鈥?Google Adwords
Getting Started with Ad Words 鈥?How to set up account etc.
Targeting 鈥?Search
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Creation of Effective Campaigns and Ad groups
Creation of Banners using Display Builders
Writing Compelling Ad Copies鈥擠o鈥檚 and Dont鈥檚
Keyword Grouping using Broad Match, Exact Match, Phrase Match
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Insertion of Google Conversion code and its importance in Effective Campaigning.
Costs and Billing
Tracking Ad Performance
Optimizing Cost per Click
Optimizing Ad Performance 鈥?Optimize Account & landing page
The Ad Words Toolbox 鈥?Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
Google Analytics code study and Insertion
Google Analytics Report Study and Comprehension
Creating Multiple Report Types
Google Insights Study
Google Trends Study
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