Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.
Two years ago
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The Method
My method is easy to follow. There's 3 basic steps:
ine several communication tools the experts use such as an email or sales page.
are these tools and search for similarties.
ect the common points and implement those findings.
For example, suppose I want to find out how to construct or improve a sales page for a product I own or have resell rights to. The first thing I do is to get online and do a search. In this example, I search using the phrase "internet marketing experts index". Second
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Now you know my method. Next, I reveal the secrets my system has uncovered. The following sections disclose the common factors of various communication tools.
Web Sales-Copy Page
I've looked at
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Red verdana headline in quotations
Testimonials (usually near the top)
Time or quantity limitations
A guarantee symbol graphic
Photo scan of their signature
Professional photograph
Background logo images
An audio or video
Free bonuses
Prices ending in the number 7
Most Cost Effective and Productive Ezines to Advertise In
I'm currently subscribed to about 30 ezines that I advertise in. My experience has shown that the most cost effective and productive ezines to advertise in usually have:
A testimonial page
Contact info including phone number and address
Solo ads running regularly (If they sell solo ads and you never see any, it's a bad sign)
A form for submitting ads
Require subscribers to double opt-in
Have a long waiting period for running my ad (indicates a very popular ezine for advertising)
Email Advertising
About 15 of the newsletters I'm subscibed to are from online experts like Yanik Silver, David Vallieres, Mike Filsaime
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An irresistible headline that poses an open-ended question or statement
It's personalize
Short double spaced paragraphs
Bulleted benefits statements
Limited time of offer or quantity available
Special price or bonus for limited number of responders (i.e. the first 50 customers get half off)
Guarantee
P.S. that states a major benefit
Note: I save the most persuasive ads in a separate folder for study.
Search Engine Optimization (SEO)
I learn a lot about my competitors' SEO techniques by examining their linking campaign. I initially do a search for keywords related to my website. Next I get the url's of my competition. Finally, I use an online tool at to reveal the following:
How many links my competition has
Who links to them
Ideas for who to approach for link exchanges
Other related websites
I also use SEO Elite
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Keywords used
Keyword Density
Meta tags
Meta Description
That's just some of the specifics. More can be revealed by examining the benefits statements listed on the expert's sales page or in their emails. You can get clues to the info. you need to study. For example, one benefit statement for a sales page info. product might say "The 3 Things Every Sales Copy Page Must Have to be Successful." So, now you know you're looking for 3 things they ALL have in common.
Remember to get the big picture, look for similiarities
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Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at See the results of his ezine advertising campaigns to find the best ezine advertising resources on the internet. Russia Oil Shale Market: 2018 Product Intelligence
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