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Nike is always looking for product extension. Recently in 2007, Nike acquired Umbro, a British apparel, footwear, and sports equipment company. Nike saw football as an important growth category and found that the acquisition would significantly expand Nike's global leadership in football (Casey). By obtaining Umbro, Nike is not only extending their already established product line, they are also allowing the capability to develop their international markets.
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Soccer is a very important game in the world nowadays. Inspite basketball, soccer is the second game that people would like to play. Not only because it uses various of skills, but also it can improve human's ability about reaction, wise and cooperation. In football game, players need a lot of equipments, the most important one is Football Shoes. A right football sho
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