For many people in the Middle East and North Africa, Careem is synonymous with on-demand taxi services. It goes all the way from Morocco in East Africa to Pakistan which is a part of the Indian subcontinent. Careem has been instrumental in the entire region adopting the Internet and the benefits that it brings. A lot of people have gotten access to transportation because of Careem.

Careem and Hala — The ‘Official’ Merger

The merger between Careem and Hala has resulted in a positive shift both in terms of business and customer satisfaction. Careem and RTA have been testing their booking services since May and it has been proven that the time taken for a taxi to arrive has been reduced by a staggering 65%. Today, the booking can be done through multiple methods including but not limited to the application and contacting the call center. In the near future, e-booking is expected to phase out all the call centers that handle bookings.

The booking services offered by Hala will be executed across all the franchises on the seven RTA. Hala controls 50% of the 10,000 taxis that are running in Dubai today. The plan is to combine all the Dubai taxis and offer them a single service by early 2020.

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