pandora charms Danish jeweler Pandora formally opened its initially store in India final 7 days, aiming to faucet “one of the greatest jewellery markets” as component in the brand’s international expansion strategy. The new concept retail outlet, located in New Delhi, is owned and operated by Pandora’s local distribution companion, Pan India Charms & Jewellery. The two companies signed a letter of intent in January, giving Pan India the exclusive distribution rights for Pandora jewellery in the country. Pandora plans to open around 50 strategy stores in India over the next three years, with an initial focus on Delhi, Mumbai and Bangalore. Five of those stores are scheduled to open in 2017. The company, best known for its charm bracelets and lower-end silver jewelry, has more than 2,100 idea stores globally, selling its products in more than 100 countries. “Entering one from the largest jewellery markets in the world is an integral element of our strategy to increase our world-wide footprint, bringing our brand closer to our consumers around the world,” said David Allen, Pandora’s president for Europe, the Middle East and Asia. pandora charms sale Though to Spektor it seemed like "Pandora popped up out of nowhere and became an overnight success," that's not exactly the case. The company has been around for more than 30 years, and in the US for 13. What was once a nearby jewelry shop in Copenhagen has transformed into a multibillion-dollar business that reigns over the jewelry market (which might be why its logo features a subtle crown atop the "o"). The crowd at Maurice's became a common occurrence, and Spektor began to notice Pandora everywhere: at other fine jewelry stores, at kiosks at outdoor shopping centers, and, eventually, at Pandora's own retail stores in malls.



pandora charms cheap What were all these people doing there? Spektor went inside the local fine jewelry retail outlet and asked. She learned they were waiting to make customizable charm bracelets from Pandora; Maurice's had recently started carrying the Danish jewelry brand and word had gotten out. Spektor, who owns the online jewellery boutique Love and Pieces, recognized the name - there were plenty of Pandora billboards all over Florida - but she hadn't grasped the full extent from the Pandora excitement until that moment. "It was all anyone wanted to buy," she now recalls. The crowd at Maurice's became a common occurrence, and Spektor began to notice Pandora everywhere: at other fine jewellery stores, at kiosks at outdoor pandora charms online shopping centers, and, eventually, at Pandora's own retail stores in malls. While the brand sells necklaces, rings, and earrings, the bread and butter with the operation remains its charm bracelets, a cash cow that accounts for 80 percent of Pandora's sales. As Rob Bates, the news director of jewellery trade magazine JCK, notes, "When Pandora became popular, everyone thought it would be a fad and burn out, but the bracelets have proven to have lots of staying power."